Evaluation of the bowel cancer awareness pilot in the south west and east of England: 31 January to 18 March 2011 : Department of Health – Publications.
This report, commissioned by the Department of Health, provides an independent evaluation of the two regional pilots aimed at raising public awareness and promoting earlier diagnosis of bowel cancer. It brings together information from a wide range of sources including:
· A campaign-specific survey of public awareness of the key symptoms of bowel cancer and of the acceptability of such campaigns.
· A bespoke study of attendance at GP practices before and during the campaign to assess changes in the public’s behaviour resulting from the campaign and any effect on GP workload.
· Analysis of urgent referrals to secondary care for suspected colorectal cancer both in the two pilot regions and elsewhere.
· Analysis of the impact on lower gastrointestinal endoscopy activity.
· Analysis of the impact of the campaign on the uptake of bowel cancer screening.
· Analysis of numbers of cancers diagnosed and (where available) stage at diagnosis, through cancer registries.